Healthmark: The premier digital marketing SEO company in Singapore for clinics, doctors and healthcare institutions
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Everyone with a website should care about SEO. Even clinics and medical tech startups should be able to keep up with the times. In our world today, almost everyone looks up everything online making it essential for every business to have a website.
When patients do not feel well or want to know about medical procedures, chances are, they’re going to search for answers from the internet. When patients search for your services and brand, does your name come up? Is your clinic even on the top list of the search engine results page? If your answer to these questions is no, then maybe it is time to rethink your business strategies and invest in an SEO campaign.
SEO is short for search engine optimization. SEO’s main goal is to get your website the highest possible rank in the search results page of Google or any other search engines like Yahoo or Bing. Because let’s be real here. When was the last you clicked on the next page during an online query? When people do not find what they’re looking for on the first page, most will just shrug it off and type in new keywords to search for the things they’re looking for. And when the results page happens to present the answers, most people will only click on the top three links that are listed.
An SEO ensures that your business’ website gets seen and place the highest possible rank on a search engine’s results page. With SEO, you increase your chance of getting your website seen and visited by potential customers or in the case of doctors and clinics, by potential patients.
Is there an SEO for doctors and clinics in Singapore?
Usually, the principles of SEO are similar across every business verticals or niches. However, to achieve the best results, it is always wise to get an SEO company in Singapore that specializes and has had years of experience in your specific business niche. And as a doctor or clinic and medical tech start-up owner, it is only logical that you hire an SEO that specializes in the medical field.
In Singapore, Healthmark is a premier digital marketing SEO company for medical professionals and institutions. Having founded by ex-clinic owners, the team at Healthmark is well-versed in the ins and outs of medical marketing to help catapult your website to the top of the search result’s list while being compliant with the PHMC Publicity Act. The team is equipped with proprietary medical marketing knowledge and the guidelines regulating publicity for doctors, clinics and healthcare institutions in Singapore.
How can Healthmark help my clinic rank high?
1. Healthmark can ensure that your website is relevant.
Globally, several search engines are being used. But in Singapore, almost 90% of online searches are done in Google, so that’s basically what we are talking about when you say search engine or SEO in Singapore.
Typically, one of the major factors of how Google determines what should go first on the results page is the relevancy of your clinic’s website. In this light, Healthmark ensures that your website is exactly what patients are looking for when they’re searching the web.
Google uses different sets of factors to determine what’s relevant and these criteria change constantly. The SEO specialists at Healthmark are highly trained in harnessing these criteria and to make sure that your website make an explosive climb up Google’s rankings.
2. Healthmark helps your website to be helpful and useful.
At Healthmark, we believe that the way your clinic looks should create a strong and lasting impression for new patients when they enter it for the first time. The same is true for your website. Meaning, when searchers click on your link, are they able to easily find what they are looking for? Is your website presented in a way that is helpful and useful for patients?
Healthmark has a team of skilled web designers to improve the way your website projects you as a medical professional. Healthmark ensures that your website provides great searcher experience with up-to-date and informative content so that it is easier for searchers to find what they are looking for and leave a good impression for your clinic and reputation.
3. Healthmark can help you better make sense of your competition.
One quality of a good SEO company is that they should be able to help you better make sense of the online competitive landscape. Meaning, your SEO should be able to tell you things like:
- the kinds of queries (or keywords) that can help your clinic or website to rank high
- why your competitors are doing well and what you should improve on
For example, perhaps your competition has already purchased your brand or keywords that’s why it’s hard for you to rank high. Healthmark has ways to protect you from this kind of situation and can ensure that authority on specific keywords for you and your clinic is established to make it harder for your competitors to bid on it. Also, other competitors’ websites may have high-quality content and great reviews or their website is run well. Healthmark will help you with recommendations on how to improve your website and content so that you reach parity with your competitors and potentially surpass them.
31F, 9 Temasek Boulevard
Suntec City Tower 2
+65 6559 6135